Skip to content
Soho Loft warehouse apartment with Ted Todd wood flooring

Soho Loft

Soho Loft is a considered warehouse renovation in London’s West End. Pairing generous natural light with Ashridge Plank adds warm and subtle natural texture. Japanese-inspired details, clean lines and tactile finishes create a calm, contemporary interior. A tranquil escape from the bustle of London life.

Project type
Residential
Location
London
Featured product
Ashbridge Plank
Above: Soho Loft walk-in wardrobe and diner | Ashridge | Unfinished Oaks

Project Overview

A warehouse loft in London’s Soho was redesigned as a calm, minimal apartment within a busy urban setting.

Large windows, natural materials and a restrained palette required a floor that would support the architecture while maintaining a quiet visual presence.

soho loft dining ashridge ted todd floor
Above: e: Soho Loft living space and bedroom | Ashridge | Unfinished Oaks​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‍‌‌​‍‌‌‍‌‌‌‌‌‍‍‌‌‌​‌​​‍‌‌​​‍‌‌‌‍​​‌​‌‍‍‌​‌‌‌‌‌‌‍​​‌‌​​‌‌‍‌‌​​‌‍‌‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍​‌‍‌‍‌‌‍‌‌‍‌‌‌​‍‌‍​‌‍‍‌‌‍​‌‌‍​‌‌​​‌​‍‌‍‌‍‍‍‌‍‌‌‌‍​‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‌‍‌‌​‌‍​‍​‌​‌‌‍‌‌‍‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍​‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‍‌‌​‍‌‌‍‌‌‌‌‌‍‍‌‌‌​‌​​‍‌‌​​‍‌‌‌‍​​‌​‌‍‍‌​‌‌‌‌‌‌‍​​‌‌​​‌‌‍‌‌​​‌‍‌‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍​‌‍‌‍‌‌‍‌‌‍‌‌‌​‍‌‍​‌‍‍‌‌‍​‌‌‍​‌‌​​‌​‍‌‍‌‍‍‍‌‍‌‌‌‍​‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‌‍‌‌​‌‍​‍​‌​‌‌‍‌‌‍‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍​‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍​‍‌‌

Specification

The design team selected Ashridge plank for its subtle grain and balanced tone.

The floor provides warmth and texture while maintaining the simplicity required for Japandi-inspired interiors. Its clean plank format complements the linear architecture and open layout of the loft.

Ashridge was supplied unfinished and finished on site using Osmo Ultra Matt, allowing the final tone and surface to be tailored to the scheme.

soho loft bedroom ashridge ted todd floor
Above: Soho Loft bedroom | Ashridge | Unfinished Oaks

Result

A calm, resolved interior where tone and pattern provide structure without excess.

Talk to an expert now to get trusted professional advice on using an unfinished wood floor in your project.

Architects: Black & Milk 

As seen on: Archello

Image Credit: Philip Durrant 

Ashridge up close

Ashridge is a smooth, unfinished European oak floor made from prime-grade timber with minimal knots, sapwood and tonal variation. Its 2-ply engineered construction is 20mm thick with a 6mm wear layer. Planks are available in widths of 180mm, 220mm and 260mm, with lengths reaching up to 2.4 metres. Ashridge is FSC certified and can be finished on site to suit the wider interior palette.

Collection highlight

Crafted with character, finished by hand:Unfinished Oaks collection

Explore the collection

Discover our range of unfinished floors, ready for the final layer that suits the needs of your project.

Unfinished oak floor in Soho Loft
The details
Soho Loft detail 1
Soho Loft detail 2
Soho Loft detail 3
Soho Loft detail 4
Soho Loft detail 5
Soho Loft detail 6
Soho Loft detail 7
Soho Loft detail 8
Soho Loft detail 9
Soho Loft detail 10
Soho Loft detail 11