Bethell Projects is an interior design studio run by Rebecca, creating considered residential and commercial spaces, with a focus on materiality, architectural detail and how people use a space. We spoke to Rebecca about her approach to design, the importance of selecting the right materials and how wood flooring features across their projects.
Tell us a little bit about your company and what you do.
I founded Bethell Projects in 2012, and we’ve grown steadily ever since. We project manage domestic renovations across South London, from smaller refurbishments to larger-scale transformations, alongside interior design. I particularly enjoy working collaboratively with clients, turning their ideas into considered spaces that work for their home and budget.
What were your main inspirations for getting into the industry?
My background is in art galleries. I ran my own gallery in the late 1990s and worked with several other gallerists across central London. Around the same time, I also worked with a wonderful interior designer who showed me that creating a great project can be both rewarding and enjoyable, with plenty of fun, laughter and humour along the way.
I’ve always wanted to help clients create the homes they dream of, while keeping the renovation process as relaxed and stress-free as possible. For me, it’s about making the journey as enjoyable as the finished space.
How would you describe your design style?
We are creating the backdrop to people’s lives, as well as providing the setting for their furniture, rugs and artwork, so a calm and relaxed space is essential, but never so calm that it feels boring. I love introducing pops of black and tend to steer away from too much white. Natural wood and stone floors are particularly appealing to me, alongside antique furniture and well-worn, characterful rugs.
Do you have a favourite Ted Todd floor?
I’ve been using Ted Todd flooring for several years now, and it has never let me down, both aesthetically and practically. I particularly value the customer service. I know I can call my dedicated specification consultant at short notice and they’ll always do their best to help.
My all-time favourite Ted Todd floor is Husk. I’ve used it across four projects already and would happily specify it again.
Does sustainability play a part in your design choices?
Sustainability is crucial. In interiors, as in every part of life, it needs to be at the heart of the decisions we make. Clients are becoming increasingly discerning about where materials come from and how they are produced, which I think is a positive step forward.
Any exciting projects that you’re currently working on?
We currently have two projects underway. One is a family home in West Putney, where we’re specifying a Ted Todd chevron floor. The second is a more unusual house in Streatham, which is proving particularly exciting. We also have several projects in the pipeline, so it’s set to be another busy year for the company.
Our dedicated Specification Consultants worked closely with Rebecca at Bethell Projects to specify the perfect floor for their latest renovation project. To discuss your latest project, get in touch by calling 01925 283 000.
Find out more about Bethell Projects at www.bethellprojects.co.uk, or follow them @bethellprojects
