Spotlight: Bethell Projects

Welcome to the newest blog in our Spotlight series, where we’ll be shining a light on some of our favourite interior designers, stylists, architects, and Instagrammers, discovering the inspirations behind their projects and how they’ve used Ted Todd floors.

This week, we spoke to Rebecca Bethell of Bethell Projects, owner and project manager for the company. Bethell Projects specialised in delivering renovations and interior design for private properties in southwest London.

Tell us a little bit about your company and what you do.

I started Bethell Projects in 2012 and we have been growing steadily ever since. We project manage domestic renovations, large and small, in South London – and we do all the interior design work too. I love working collaboratively with clients, translating the look that the client is hoping for into something that is achievable in their home and with their budget.

Husk plank, Warehouse collection. Private Residence, Dulwich by Bethell Projects.

What were your main inspirations for getting into the industry?

My background is in art galleries – I had my own gallery in the late 1990’s and worked for various other gallerists in central London. Around the same time I also worked for a lovely interior designer, who clearly showed me that one can deliver a beautiful project for your client while also sharing a lot of fun, laughter and humour.  I’ve always aspired to help clients achieve the home they dream of, ensuring as little stress as possible, making the whole renovation process enjoyable!

How would you describe your design style?

We are creating the backdrops for people’s lives (as well as their “stuff” – furniture, rugs, artworks) so a calm and relaxed space is essential (but not so calm that it is boring!). I love to use pops of black and find that I edge away from too much white. I find natural wood or stone floors very appealing, and I gravitate towards antique furniture and rather shabby rugs.

Kinsley planks, Classic Tones collection. Private Residence, Herne Hill by Bethell Projects.

What current interior design trends are you a fan of?

I’m investigate further the current obsession with turning our gardens into fully decorated “outdoor rooms” – here’s hoping we get the weather to match!

What do you like most about using Ted Todd flooring, and do you have a favourite product of ours?

I’ve been using Ted Todd flooring for several years now and they have never let me down (either from an aesthetic or practical point of view). I love the customer service – I know I can call Christian, in the commercial specification team at very short notice, and he’ll help me out. My all-time favourite Ted Todd product is the Husk, which I’ve used on four projects already and certainly would do again.

Petworth plank, Project collection. Private Residence, Forest Hill by Bethell Projects.

Does sustainability play a part in your design choices?

Sustainability is crucial. In interiors, as in every walk of life, sustainability needs to be more at the heart of everything we do. Customers are increasingly discerning about where their products come from and how they are produced, which is great. 

Any exciting projects that you’re currently working on?

We currently have two projects on the go. We are working on a beautiful family house in West Putney which will be gorgeous, with a stunning Ted Todd chevron floor. Our second project is a highly unusual house in Streatham which is very exciting. We have a variety of upcoming projects – another busy year for the company!

Husk plank, Warehouse collection. Private Residence, Dulwich by Bethell Projects.

Find out more about Bethell Projects at, or follow them @bethellprojects